Any kind of website usually requires maintenance, including a SquareSpace website. Unless you created your website to be a single static page that you never plan on changing, then you will have to invest a bit of time in making sure that your SquareSpace website is in tiptop shape.

As a business owner, you spend money, time, and effort on advertisements. Ads are necessary to get the word out there about what you do and what you can provide to encourage people to not only visit your site but to ultimately make a purchase. However, have you thought about whether what you are currently doing is worth it?

The first thing most people do when they are looking for something is to Google it. This makes it very important for businesses that their websites land on top of the search results. Thankfully, you can get your business found on Google fast by using Google My Business.

In managing your Squarespace site, you might encounter certain issues that you don’t know how to handle yourself or technical questions that need to be answered. You should know that Squarespace has a customer service team ready to assist you with your concerns. While they don’t currently offer phone support though, there are six other ways to get the help that you need.

If there’s one thing website owners must have on their site, it’s a tracking and reporting tool. Utilising a powerful reporting platform allows you to track important stats and gives insight on your site traffic and performance. Knowing important information, such as who your audience is, where they are from and which of your most popular pages, will help you determine how best to market your products and services.

Imagine that you are looking for a place to live in and you thought it would be nice to rent an apartment unit. So, you start looking and found someone who is renting out their apartment unit. The apartment unit is in a good well-maintained apartment complex that charges a monthly fee for maintenance, security, and the use of any amenities available.

Not all small business owners have websites for their business; some only have a half-put-together website just for their business to have an online presence. But no matter what size your business is, having an online presence is important and your website should reflect how you want to present your business to your target market.

Blogging has been around forever, it allows people and brands to provide informative or casual content for millions of people in the world to see. Due to the rise in other forms of media like podcasts and video, many businesses leave blogging entirely. Is it a good decision? Maybe not.

Just like other design elements, different font types convey different things. Choosing the font type to use for your website is just as important as choosing the colors. Each font type has a matching tone and personality, so it is important to carefully think about how you want people to perceive your business.

I've probably spent way too long writing this blog post, as it's been a hard one to write! Writing about yourself is a teeny bit weird and interviewing yourself is even stranger, but hey, I'm doing it because I want you guys to get to know the face behind the work and hopefully make a real-world connection.

So you have your beautiful new website designed- and you love it! It is all working well, and yet, you’re hearing crickets. Where are the masses of people who should be contacting you through your website?

As a designer, I use stock photo sites all the time but don't get me wrong using a photographer is one of the most amazing things for your business and content but sometimes it's just not possible.

My job is to craft unique creations for businesses seeking to capture the attention of their dream audience, so for the last few months I have been on a learning journey to see how I can create content that is interesting and different.

When you hire a graphic designer to create your brand it's essential that you get a variety of file types and that you know what they are and what they can do. 

Siteplans are extremely useful in web design, not only for that part but it also aids google to index your site.

Today I have a guest blog from an amazing copywriter that I have teamed up with, Gemma Knight from www.gemmaknightwrites.com

Gemma is a copywriter specialising in all forms of digital content. From webpages to blog articles, and newsletters to email marketing, she does it all. Gemma wants to help you find the words to promote and grow your business.

Web sites can be mystical creatures. A lot of small business owners ask me, "Is it really necessary?" In my opinion having a professionally designed site is THE most important thing you can purchase for your business. If you are really serious about your business and want to be seen and seen as a professional business then having a website is a must

If you are looking for an email platform to use here are 6 email newsletter marketing platforms to look at, plus a free worksheet to help you pick the right one. 

Newsletters are a great way for your company to communicate with clients and followers, and they can help your business grow.  Here are some reasons why you should send out a newsletter and some ideas on what you should include to make it effective.