How to get more traffic to your website
Generate more leads, increase conversion rates and get new customers by driving more traffic to your website.
Increasing your website traffic is essential to help your business grow. This way, you can create better decisions for your business based on the accurate insights from your website.
Don’t know where to start? Dive into this blog to see why and how you can bring the right traffic to your site!
What is website traffic?
Website traffic refers to the number of people visiting or purchasing your products and services on your website. It is used to measure your online business marketing strategies and see how effective they are.
Here’s why you need to increase traffic to your site:
Use it as an indicator and driver of your business growth.
Gather insights to make better business decisions.
Generate the right prospects, increase conversion and gain more customers.
Free vs paid traffic
Bring the right traffic using different tricks with free and paid traffic.
Free traffic is generated through leveraging multiple sources like blogs, social media, email and more. Meanwhile, paid traffic involves money to divert more traffic towards your website which are mostly in the form of ads.
If you’re a start-up business and you’re still testing the waters, you can definitely start with some free techniques to increase your website’s traffic then gradually move to paid traffic.
Free ways to drive traffic
Gain more traffic to your website and make sure that your site appears in front of the right audience. Check out these totally free techniques you can use:
1. Create a Google My Business listing
Make sure to optimize your listing to get up to 7x more visitors than an incomplete one.
2. On-Page SEO
Optimize your title and use keywords on your blogs and articles.
3. SEO-friendly structure
Make your URLs and meta descriptions SEO friendly.
4. Identify search intent
Think of your target market and create content that matches their search intent.
5. Guest blogging
Try guest blogging on other sites or you can invite people to write a blog on your own site. Make sure that the posts are high-quality and avoid placing too much link.
6. Natural link building
Backlinks that are naturally created are great because it helps you build authority in your niche.
7. Use social media
Create social media posts and use hashtags to promote your website or blog post. Utilize the sharing options for social media to reach more people.
8. Use long-tail keywords
These keywords have lower volume and they're also not as competitive. Ex. “hire a freelance graphic designer nz”
9. Send Newsletters
Start an email marketing campaign and add a widget that can help users subscribe to your newsletter.
10. Offer freebies
Use landing pages for discount codes, guides, free trial and more. You can also offer downloadable products, free courses or webinars, host contests or giveaways, and create quizzes with sharing features.
Paid ways to drive traffic
Advertising on different platforms is the best paid way to drive traffic. Here are some ways to do that:
1. Google Ads
Pay to have your website or landing page on the top of the search engine using a specific set of keywords with Google Ads.
Create Google My Business account to claim your listing and optimize your business profile.
3. Buying ad space
You can do this on other websites and blogs. You can also go through an ad network or marketplaces.
4. Retargeting ads
Follow your prospect and bring them back to your site by placing ads of the product/service they viewed.
5. Social media ads
Amplify your reach by having a guaranteed spot on your target user's feed.
Check your Squarespace Analytics:
Squarespace makes it convenient for business owners to manage their websites.
Examine your Analytics Data with tools to check how your visitors are interacting with your site. To open the Analytics panel:
In the Home Menu, click Analytics.
Click a panel to see the report.
Learn more about Squarespace Analytics.
Drive more traffic to your site!
Website traffic is important and you should use it to your advantage. Free and paid ways of increasing traffic are acceptable in helping your business improve and grow. Just make sure to determine your goals and budget before deciding on what you can afford and what suits your needs.
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