Vida Hermosa means Beautiful life and when they came to me wanting a refresh of their logo I immediately wanted to create something that represented that. Vida Hermosa wanted something that was georgeous, stunning and classy to help represent the beautiful swimwear they have.
This was their logo before.
And this is their branding now. I developed a mood board, concepts, brand board, elegant gold foil business cards and updated their site to showcase their new look. The brand can now send out vibes of happiness, pure class, youthfulness and lots of confidence.