To Blog or Not to Blog
Blogging has been around forever, it allows people and brands to provide informative or casual content for millions of people in the world to see. Due to the rise in other forms of media like podcasts and video, many businesses leave blogging entirely. Is it a good decision? Maybe not.
How can a blog help your website?
Blogging can do huge wonders for your SEO, which stands for Search Engine Optimization and basically taking care of certain things to make sure that your website ranks on Google’s index when users search for a particular query (otherwise known as a ‘keyword’). While content-based websites heavily rely on SEO for their income, brands often overlook the benefit of blogging for their SEO too.
Secondly, it also shows the customers and people visiting your site that your brand is still active, no one wants to go onto a website and see a blog that hasn't been updated since 2014, it makes you think the company is totally dead.
An updated blog assures people that they can still contact you for business queries, get to know you, find out what you offer and so many more things.
Social media has also become a necessity to show that your business exists. But once again the problem with aging content can put you down in the search results and make it look like your business is inactive. By blogging regularly, you can use the content in your blogs to create a short snippet of it and share it on your social media to drive your followers to your website, ensuring that those hundreds of followers you’ve secured actually convert into sales and profit.
If you’ve read all of this, and realised that your website is a bit outdated and doesn't have an up to date blog I’ve got you covered!
I provide websites designed with Squarespace that makes it easy to learn and modify later and we now offer copywriting services to reach new people and build your internet footprint.
So what are you waiting for? Let's get you a website with a blog and start blogging!