The Psychology of Fonts
Different Font Types and What They Mean
Just like other design elements, different font types convey different things. Choosing the font type to use for your website is just as important as choosing the colors. Each font type has a matching tone and personality, so it is important to carefully think about how you want people to perceive your business.
Learn more about the different types of fonts below to make it easier to choose the right one to use for your brand.
What it says: reliable, impressive, respectable, traditional, authoritative
Popular fonts: Times New Roman, Georgia, Garamond, Bodoni, Baskerville
What it says: universal, clean, stable, modern, objective
Popular fonts: Arial, Helvetica, Century Gothic, Calibri, Verdana
What it says: modern, strong, bold, solid, funky
Popular fonts: Courier, Rockwell, Museo, Bevan, Clarendon
What it says: elegant, feminine, friendly, creative, intriguing
Popular fonts: Lucida, Brush Script, Pacifico, Lobster, Zaphino
What it says: stylish, sharp, fashionable, intelligent, exclusivity
Popular fonts: Politica, Majoram, Infinity, Eurostyle, Matchbook