How you can make your design journey smoother by doing this one thing
As a business owner, whether you are big or small, you have an incredible passion for your industry and looking after the amazing business you have developed. So the one thing that you can do to make your design journey smoother, is to know what you want.
This can sometimes be quite hard, but if you know what you want, and you are clear about what you want, then you can give the right kind of instructions to a designer and expect a good result.
Your designer should take you through a process to discover what you want and extract that information. I use a brief which asks you all the questions necessary for me to capture that information and refer to whenever I need to get inspired.
If you only fill out half the brief, or are vague about what you want, it makes the designer's job very hard. This can cost you money, and the result may be that you can end up with a design you don't like. Be really clear and specific, research yourself if you have to, and identify your target audience. What are you trying to portray? What do you like and what and don't you like?
Imagine you are sitting at your desk and someone emails you requesting an appointment. You are thinking ok, well, what day? What time? Where? Who with? What are we discussing? It's the same when someone emails a designer and says, " I want a logo". I'm sure you get the idea!
Here are a few things you can do to help COMMUNICATE WHAT YOU WANT
- Write down what it is that you want to achieve
- Get an idea of what you want it to look like by researching on Pinterest and share those pins
- If your designer doesn't give you a questionnaire to fill out, take it upon yourself to write them a brief
So to make your life easier, be specific, be honest, communicate, express your wants and needs, and you will be more satisfied with the outcome.