6 reasons why you should invest in a web designer

A well-designed website is essential for businesses these days. Creating one comes with many important decisions though, one of which is deciding whether to invest on professional web design or not. Here are six reasons why we think it is worth it and if you have already invested in professional web design, then high five! 

1. Reinforce your Branding

Investing in a custom web design ensures that your brands look, style, values, and message will be effectively conveyed to your customers.  Designers have are trained to make sure that no matter what medium your brand needs to be displayed on, that the overall look is consistent and translates over into y website design. Your website is where your customers get the first impression of your brand online, so you need to make sure that not only is it a good impression but that it matches your brand.

2. Customised Features

Your website might need specific features or need a web designers skill to execute installation of those features. Professional designers know how to design a website that will be exactly what you need. This ensures that your website will be unique and will work efficiently. 

3. Your time is precious

Wouldn't you rather spend your time and energy on doing the things that you love? or spending time working on your business, not in it? It may look easy designing and building a website, but let me tell you there is a lot to learn. It can get very time consuming and ultimately end up costing you more time, money and wrinkles. And no one wants wrinkles!

4. It's their job

All day everyday web designers are coding, reading and immersing themselves in website design. Just like if you needed to build a house you would go to a qualified builder, we see it the same was for when you need a website built.

5. Better Quality

That saying you get what you pay for  totally comes into play here. When your paying a professional designer remember they would have; 

  • Spent years getting educated and qualified

  • Spent a few more years being a junior doing all the grunt work, then would have moved onto a more senior role

  • Spent money themselves on putting the best systems in place to make your journey a lot smoother

  • As design and technology is changing all the time the education never stops, so they would have to keep up to date

When you pay a cheap price for a website, expect to deal with a lot of downtime, perhaps not such a great process, and maintenance problems, which are bad for business. Hiring someone to fix these mistakes will end up being more costly for you. However, investing in a professional designer at the onset will help prevent problems from occurring and decrease costs of repair and maintenance. 

6. Better Customer Service

Professional designers will be concerned with user experience. They will make sure that your website will be comprehensive, fast, and easy to use. These will enable you to serve your customers better and ultimately, make them happy.

Go beyond thinking about the cost of investing in design. Instead, think of the long-term benefits that your business will enjoy, and you’ll see that the investment will definitely be worth it.


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SquarespaceJoanne Whyte