5 Reasons you should be sending an email newsletter

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Newsletters are a great way for your company to communicate with clients and followers, and they can help your business grow.  Here are some reasons why you should send out a newsletter and some ideas on what you should include to make it effective.

1. You connect with people that want to hear from you

People will subscribe to your list or become a client because they value what you do and want to engage with your knowledge. When newsletters deliver great content and follow email best practices, they help to strengthen engagement and stay connected.

Customers want to connect to the businesses and brands they like. Connecting to your customers in person is a matter of being personable, presentable, and professional—and that's easy to do via email as well. Your newsletter can provide great value, beyond sales, by informing your customers with interesting content that resonates with them.

2. It's another touch point to showcase your brand

Building your brand is about repetition and consistency, having a well designed and branded newsletter will help customers to recognise who you are and will instantly connect. If you don't have a branded newsletter it just looks like another email that gets lost in amongst the pile. 

3. You can increase traffic to your website.

If you want people to visit your website, it’s simply not enough to hope that your customers will gravitate to your site organically. Your email newsletter plays an active role in site traffic.

You wouldn’t throw a dinner party and assume that the right folks show up. If you want people to stop by your website, browse your content, and connect, you need to invite, encourage and incentivise their presence. There are many ways to accomplish this, such as including a strong call to action and ensuring your email is well targeted. 

4. You can Deliver relevant, trustworthy content 

People want to buy from companies they trust, and one way to build trust is by providing relevant content in the form of a newsletter. What that content is will depend on what your business does.

For instance, a startup fitness instructor may send out a weekly newsletter that highlights a recent health study on the benefits of exercise along with some recipes for clean meals. A B2B company might include articles about optimising your business’s social media accounts in their newsletter. Think about your customers, and think about what you, as an industry expert, can offer them to help them in their business and personal lives.

5. Creating an email newsletter is easier than you think.

The biggest barrier to sending out email newsletters regularly is that many people view it as a chore. 

Keep it simple, have it laid out nicely and easy for people to digest visually.

Outsourcing your newsletter is also a great way to get it designed and sent out easily and professionally so you can focus on delivering great content.

I offer design and send out services on the MailChimp platform, find out more and get in touch. 

 
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BusinessJoanne Whyte