Our Creative Blog: Tips, Tools, and all our best secrets shared.

Automation, tools, and practical small business insights to navigate the ever-changing digital landscape and accelerate business growth.

Graphic Design Tips Joanne Whyte Graphic Design Tips Joanne Whyte

Line Art: The Perfect Trend for Minimalist Enthusiasts

Minimalism has been trending for some time now in art, decor, websites, and even as a way of life. As a design, it rejects the use of embellishments and other unnecessary elements and focuses on the main subject. It also minimises clutter to provide a sense of peace and calmness.

If you want to practice minimalism, it doesn’t mean you can’t choose an artwork. It’s just about selecting the right ones for your home. Line art is one of the best choices for your home decor for its raw simplicity, expressive form, and the freedom for interior decorating.

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Squarespace Tips Joanne Whyte Squarespace Tips Joanne Whyte

How to add online booking to your Squarespace website

Booking appointments can be time-consuming and messy when done through old-fashioned calls and emails. A jumbled calendar can result in missed appointments, constant rescheduling, and last-minute cancellations.

Make it easier for you and your clients with an online booking system. Add it to your Squarespace website so clients can set an appointment with you with a breeze.

Think about your current process and the user experience for booking an appointment. Is it fast and efficient? If not, read on to learn a faster, automated, and more convenient way to make appointments with your clients!

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Squarespace Tips Joanne Whyte Squarespace Tips Joanne Whyte

8 Tips on how to keep your Squarespace website up to date.

You don’t just set and forget a website. Websites need to be nurtured, data needs to be looked at, and you need to keep everything up-to-date

Imagine this: you own a store that’s been doing okay when it started. But it was never advertised, products were never updated, and the design remained the same for the last ten years. Do you think people will continue to stop by? Chances are, your competitors are moving and flowing with the times and have already snagged them under your nose if their website is more updated.

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Squarespace Tips Joanne Whyte Squarespace Tips Joanne Whyte

6 essential items you need to build a Squarespace website

Creating a website is a little bit like building a house. You need to start with a plan then gather all the materials and tools needed to make sure that your website has a good foundation.

Think about things like domain name, copy, photos, branding, and of course, the designer. Without these essentials, you’ll need different skill sets and lots of time to finish one website. As a designer, I ask my clients to submit different before they start working with me to effectively design a website suitable for what they want or need.

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Business & Marketing Tips Joanne Whyte Business & Marketing Tips Joanne Whyte

How to get more traffic to your website

Generate more leads, increase conversion rates and get new customers by driving more traffic to your website.

Increasing your website traffic is essential to help your business grow. This way, you can create better decisions for your business based on the accurate insights from your website.

Don’t know where to start? Dive into this blog to see why and how you can bring the right traffic to your site!

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Business & Marketing Tips Joanne Whyte Business & Marketing Tips Joanne Whyte

How to trademark your company name

Wondering if you should trademark your company name?

Here’s the thing: you’re not really required to trademark your company name. But why do business owners still trademark their businesses?

Lucky you, I made a guide answering the basic questions about how to trademark your company name in New Zealand. Read my blog to check if you need to register your company name!

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Squarespace Tips Joanne Whyte Squarespace Tips Joanne Whyte

My top 3 Time-Saving Hacks for Blogging on Squarespace

Small business owners, like me, are always busy. That’s why I am constantly looking for ways to increase my productivity, maximise my time and do things as efficiently as possible.

So whether you are currently building your website or you have a Squarespace website already, these 3 time-saving hacks will help you push out blog content faster, with less effort, without sacrificing quality.

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Business & Marketing Tips Joanne Whyte Business & Marketing Tips Joanne Whyte

2020 Web Design Trends

It's almost 2020 and there’s no way we’ll end this year without thinking of new designs!

It’s great if you think your current design matches your brand. But if you feel like you need to move forward to the next chapter of your business, the new year is the best time to start that! One way to refresh your brand is by updating your web design.

See what made it to the top list of website designs!

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All, SWD Biz Joanne Whyte All, SWD Biz Joanne Whyte

November Monthly Highlights - Christmas Hours

Hey lovely readers,

Ahhhh the silly season is upon us!

Annndd Christmas is almost here! Isn't it great?

We’ll be on holiday to enjoy a beautiful kiwi summer from 20th of December until the 12th of January.

We’ll be back for business on January 13, 2020. For bookings, please reserve a spot in our schedule as soon as possible as we are already getting booked up for next year!

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All, Business & Marketing Tips Joanne Whyte All, Business & Marketing Tips Joanne Whyte

My Secret Process to Writing a Squarespace Blog in 12 Easy Steps

Ever wanted to try blogging? You might have lots of ideas running around your head but you still don’t know how to begin your first post. Blogs are a great way to build brand awareness for small businesses. It helps you create a strong web presence and drive traffic to your site while providing useful and relevant content to your target audience. 

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